say hi @svenaxel

About

Sven Carlsson is a journalist and the co-author of The Spotify Play, coming out shortly on Diversion Books.

Originally published in Swedish, the book has been updated and translated into English by Sven and his co-author Jonas Leijonhufvud.

The corporate biography has also been picked up by Netflix for a forthcoming drama miniseries.

Sven works as a technology reporter at Swedish Radio, covering stories like facial-recognition tech and the Swedish 5G ban against Huawei.

He attended the Anglo-American School of Moscow and later graduated with a master’s degree from the Columbia Journalism School.

Sven lives in his hometown of Stockholm and can be reached on Twitter.

say hi @svenaxel



Sven Carlsson is a journalist and the co-author of The Spotify Play, coming out on Diversion Books in 2021.

Originally published in Swedish, the book has been updated and translated into English by Sven and his co-author Jonas Leijonhufvud.

The corporate biography has also been picked up by Netflix for a forthcoming drama miniseries.

Sven works as a technology reporter at Swedish Radio, where his stories range from facial-recognition tech to the Swedish 5G ban against Huawei.

He attended the Anglo-American School of Moscow and later graduated with a master’s degree from the Columbia Journalism School.

Sven lives in his hometown of Stockholm and can be reached on Twitter.

The Spotify Play

The David vs. Goliath story of Spotify CEO and Founder Daniel Ek—who bet everything on disruptive innovation, and played the giants of Silicon Valley, the music industry, and the podcast world in his quest to build today’s largest online source of audio.

Steve Jobs had tried to stop this moment from ever happening. Google and Microsoft made bids to preempt it. The music industry had blocked it time and again. Yet, on a summer’s eve in 2011, the whiz kid CEO of a Swedish start-up celebrated his company’s US launch.

In the midst of the Apple-Android tech war and a music-label crusade against piracy and illegal downloading, Spotify redrew the battle lines, sent shockwaves through Silicon Valley, and got the hardline executives at Universal, Sony, and Warner to sign with his “freemium” platform.
Daniel Ek conquered the music streaming world. Yet the fight for complete audio dominance—music and podcasts—was far from over.

In The Spotify Play, journalists Sven Carlsson and Jonas Leijonhufvud draw upon hundreds of interviews, previously untapped sources, and in-depth reporting on figures like Mark Zuckerberg, Sean Parker, Steve Jobs, Taylor Swift, Jay-Z, Pony Ma Huateng, and Jimmy Iovine.

They reveal how Spotify revolutionized the consumption of sound, with more than 50 million songs, a million-plus podcasts, and a user base expected to surpass 350 million in 2021.

The book, originally published in Swedish titled Spotify inifrån, has been revised and translated by the authors ahead of its publication in the US.


Praise for The Spotify Play


”Two excellent Swedish journalists recount the historic rise of the company that changed modern music not just as a riveting business tale, but as a lesson in tech geopolitics. Spotify's Daniel Ek shows why Silicon Valley does not always win.”

David Kirkpatrick, New York Times bestselling author of The Facebook Effect

“Finally, a deep and insightful dive into the music industry's most disruptive new player and the characters behind the Swedish giant's global audio crusade”

Shirley Halperin, Executive Editor, Music, Variety


Buy the  book ︎︎︎

The Spotify Play

The David vs. Goliath story of Spotify CEO and Founder Daniel Ek—who bet everything on disruptive innovation, and played the giants of Silicon Valley, the music industry, and the podcast world in his quest to build today’s largest online source of audio.

Steve Jobs had tried to stop this moment from ever happening. Google and Microsoft made bids to preempt it. The music industry had blocked it time and again. Yet, on a summer’s eve in 2011, the whiz kid CEO of a Swedish start-up celebrated his company’s US launch.

In the midst of the Apple-Android tech war and a music-label crusade against piracy and illegal downloading, Spotify redrew the battle lines, sent shockwaves through Silicon Valley, and got the hardline executives at Universal, Sony, and Warner to sign with his “freemium” platform.
Daniel Ek conquered the music streaming world. Yet the fight for complete audio dominance—music and podcasts—was far from over.

In The Spotify Play, journalists Sven Carlsson and Jonas Leijonhufvud draw upon hundreds of interviews, previously untapped sources, and in-depth reporting on figures like Mark Zuckerberg, Sean Parker, Steve Jobs, Taylor Swift, Jay-Z, Pony Ma Huateng, and Jimmy Iovine.

They reveal how Spotify revolutionized the consumption of sound, with more than 50 million songs, a million-plus podcasts, and a user base expected to surpass 350 million in 2021.

The book, originally published in Swedish titled Spotify inifrån, has been revised and translated by the authors ahead of its publication in the US.

Praise for The Spotify
Play

”Two excellent Swedish journalists recount the historic rise of the company that changed modern music not just as a riveting business tale, but as a lesson in tech geopolitics. Spotify's Daniel Ek shows why Silicon Valley does not always win.”

David Kirkpatrick, New York Times bestselling author of The Facebook Effect

“Finally, a deep and insightful dive into the music industry's most disruptive new player and the characters behind the Swedish giant's global audio crusade”

Shirley Halperin, Executive Editor, Music, Variety


Buy the  book ︎︎︎